Business Management and Marketing BA (Hons) with Foundation Year

Course Overview

The Business Management and Marketing programme prepares students for the contemporary world of business where change is a constant. At the heart of the programme is the opportunity to acquire a comprehensive understanding of how modern businesses operate. The challenges they face and how they market their products and services. Students will be exposed to a wide range of contemporary marketing models, theories, concepts and ideas. This exposure will allow understanding of the significant challenges presented to modern businesses by shifting markets, evolving business models, new social trends and existing and emerging technologies. The programme will challenge students to consider key ethical issues encountered by today's businesses and to develop their own ethical principles.